This notice explains how Veterans Advantage Financial® (“we,” “us,” “our”) handles information when you use this website and when you use our mobile app, We Speak Veteran®: Guide. The app and the website work differently, so they are described in two separate sections below.
Privacy for We Speak Veteran®: Guide
We Speak Veteran®: Guide is an independent veteran resource and education app sponsored by Veterans Advantage Financial®. It is not affiliated with, endorsed by, or operated by the U.S. Department of Veterans Affairs or any other government agency. The app is provided at no cost, and no account or login is required to use it.
What stays on your device
Some app settings and shortcuts are stored on your device rather than on our servers: resources you save, your text-size setting, the last ZIP code you searched, and your notification preferences. Some notification information is also sent off your device, which is described under “Notifications” below.
ZIP code searches, location and map requests
You can search by ZIP code without granting location permission. If you turn on the optional device-location search, the app can send the precise coordinates of your current location for that search. ZIP codes, coordinates, search parameters, and map requests are processed by the app backend and by map providers, including Manus and Google Maps.
We did not identify continuous background-location tracking in the app source we reviewed. Location is used to answer the search you request.
Our current app backend does not maintain reusable caches of full ZIP geocoding or facility-search responses. Map responses are configured to disallow browser and shared caching. These settings do not guarantee that hosting or service providers immediately delete request information or logs. Previously installed app versions may retain locally saved information.
Reports and requests you send us
If you report a problem with a resource, we store the resource information, the issue type, the details you write, an optional email address, and administrative timestamps and status information.
If you submit the optional request to talk with us about Medicare options, we store your name, phone number, optional email address, optional ZIP code, preferred time, topic, optional message, and the consent text and time recorded with your submission. These submissions are stored, and a copy is sent to us through our owner-notification service so that we can follow up.
Email addresses and phone numbers are used differently
An email address you submit through the app is used only to reply to your support request. It is not used for insurance sales or for email marketing. The optional conversation request is separate: by submitting it, you authorize a licensed insurance agent to call the phone number you provide about Medicare options. You do not have to submit a conversation request to use the app, and you can ask us to stop contacting you at any time.
These rules describe the app. Forms and campaigns on this website have their own consent wording, which is shown on the form itself.
Notifications
If you turn on notifications, we store the optional Expo push token for your device, your device platform, and the topics you choose, so that we can send the notifications you asked for. A push token identifies a destination for notifications; it is not anonymous. You can disable notifications in your device settings. When you turn all reminder topics off and save your choices in the app, the app attempts to remove its active server subscription. This can require a working connection and an available push token. Disabling notifications does not automatically erase previously stored records, backups, or provider logs.
Technical information and service providers
We process IP information for security and request throttling, and our hosting logs may contain request and error information. Providers used by the app include Manus (app backend, hosting and owner notifications), Google Maps (map and location services), and Expo (push notifications).
The app uses Google Maps features and content. That use is subject to the Google Privacy Policy and the Google Terms of Service, together with the Google Maps/Google Earth Additional Terms of Service. You can review those terms before using the location features in the app.
The app source we reviewed did not contain a separate native analytics or crash-reporting uploader of our own. That review describes the source we examined; it is not a guarantee that a shipped binary and every provider behaves identically in every circumstance.
Links in the app to VA, other government, or YouTube pages take you to services that have their own privacy practices. Review those notices before submitting information to another service.
How long app information is kept, and how to make a request
We keep information submitted through the app for as long as needed to respond to you, to operate and secure the service, to meet legal and recordkeeping obligations, and to protect our rights. Some records are also held in backups and by service providers under their own retention practices. To ask for access to, correction of, or deletion of information you submitted through the app, or to withdraw a request to be contacted, use the contact details under “How to contact us” below. We handle requests as required by applicable law. We do not promise automatic deletion or a fixed completion deadline.
Website practices
This section describes this website. The app is described in the section above.
Information we collect on this website
Depending on how you use the site, information may include your name, phone number, the information you include in a form or message, and technical information such as browser, device, approximate location, pages viewed, and referral information. We may receive information directly from you, automatically from your device or browser, or from service providers that help operate the website. Please do not submit sensitive information that a form does not specifically request.
How we use website information
- To respond to questions, requests, and appointment inquiries.
- To provide, maintain, secure, and improve the website and its features.
- To understand website use and diagnose errors, where the relevant technology is enabled.
- To send requested information or, where a separate marketing choice is required, marketing communications consistent with that choice.
- To comply with law, prevent misuse, and protect the rights and safety of the business, visitors, and others.
Cookies, analytics and embedded services on this website
We use necessary cookies and similar storage to operate the site. This site uses Google Analytics 4, provided by Google LLC, to measure visits and how the site is used. Google Analytics sets first-party cookies and processes usage data under Google's own privacy terms, and you can opt out of Google Analytics across websites using Google's Analytics Opt-out Browser Add-on. Google Analytics is not loaded on our password-protected agent tool pages or on our internal chat-assistant pilot page.
| Service | What it does | What it may receive |
|---|---|---|
| Google Analytics 4 (Google LLC) | Measures visits and how the site is used | Cookie identifiers, pages viewed, approximate location, device and browser details, and referral source |
| GoHighLevel / LeadConnector | Appointment booking calendar and lead routing | The information you enter in a booking form, plus technical request data |
| JotForm | Scope of Appointment and similar forms | The information you enter in that form |
| Zapier | Routes Medicare guide requests to our internal systems | The first name and phone number you submit on our request form, and the page and attribution details sent with it |
| Manus | The Medicare question assistant page and the anonymous book feedback form | Your messages to the assistant; the feedback text you submit on the book feedback page, which does not ask for your name or contact details |
| Vimeo | Video playback | Technical request data such as IP address, and playback information Vimeo collects under its own notice |
| YouTube | Video playback and video thumbnails | Technical request data. Where available we use YouTube's privacy-enhanced embed mode |
| Trustpilot | Client reviews | Technical request data when a reviews widget or review link is displayed or followed |
| Meta (Facebook) | Advertising measurement on a limited number of older campaign pages | Cookie and event data used to measure advertising performance |
| Google Fonts | Web fonts on a small number of pages | Technical request data such as IP address |
This list reflects the services configured in our website source as of November 5, 2026. Which of them load depends on the page you open, and each provider handles information under its own privacy notice. We do not currently present an on-site cookie preference center; you can control cookies and similar storage through your browser settings.
Service providers and disclosures
We share information with the service providers listed above so they can perform the functions described, with professional advisers, and with other recipients when the law requires or permits it. Those providers process information for us under their own agreements and instructions. Some of the services listed are advertising or measurement services, and information they receive may be used to measure advertising.
We do not sell personal information for money or anything else of value. That statement does not mean information is never shared. We share information with the service providers listed above, including analytics and advertising measurement services, so they can perform the functions described. Those services handle information under their own privacy notices and controls.
Security and retention
We use reasonable administrative, technical, and organizational safeguards appropriate to the information we process. Information submitted through the site is transmitted using currently supported HTTPS/TLS. No method of transmission or storage is completely secure.
We keep website information for as long as needed for the purpose it was collected, to provide requested services, resolve issues, meet legal and recordkeeping obligations, and protect our rights. Retention differs by system: form submissions and lead records are held in our booking and lead-routing systems; analytics data is held by Google under the retention setting in our Google Analytics property; server and hosting logs are rotated by our hosting provider; and backups are kept on a separate schedule from live records. This notice does not state that payment-card numbers, Social Security numbers, or other sensitive fields are never stored, so do not submit them unless a form expressly requests them.
Your choices and privacy requests
Where a separate consent or marketing choice is required, we ask for it on the relevant form and explain how to withdraw it. You may contact us about access, correction, deletion, or other requests available under applicable law, whether the information was submitted through this website or through the app. We will respond as required by applicable law. Because we do not operate a customer account system, we may ask you for enough detail to locate the records you are asking about. If you receive a marketing or sales email from us, you can unsubscribe using the instructions in that message, and you can also contact us to be removed from marketing email.
Children's privacy
Our services, including the app, are intended for adults. We do not knowingly collect personal information online from children under 13. If we learn that we have collected such information, we will take steps to delete it as required by applicable law. The FTC explains that COPPA applies to websites and online services directed to children under 13 and to operators that know they collect information online from a child under 13.[1]
Commercial email
We may send commercial email to email addresses collected through this website, and those addresses may be used for marketing or sales messages. When we send commercial email, we use accurate header and subject information, identify commercial messages where required, include a valid postal address and a clear unsubscribe method, honor opt-out requests as required by law, and monitor the providers that send email on our behalf. The FTC lists these as core CAN-SPAM requirements.[2] Email addresses submitted through the app are used only to reply to your support request; they are not used for insurance sales or for email marketing.
Third-party links
The website and the app may link to third-party sites or services. Their privacy notices and practices are separate from ours. Review those notices before submitting information to another site.
Changes to this policy
We may update this notice when our information practices, technology, vendors, or legal obligations change. We will post the revised notice on this page and update the date shown below.
How to contact us
For questions about this notice, or to make a privacy request about information you submitted through this website or through We Speak Veteran®: Guide, contact us by phone at 888-960-8387 or by email at chris [at] wespeakveteran.com. Please tell us which service your request is about so it can be handled by the right person.
Questions about Medicare, VA health care, or insurance are separate from this privacy notice. You can learn more through the Terms of Service, read the Veterans Medicare FAQ, or book a call about insurance questions.
Sources
- Federal Trade Commission. “Children's Online Privacy Protection Rule (COPPA).” ftc.gov/legal-library/browse/rules/childrens-online-privacy-protection-rule-coppa
- Federal Trade Commission. “CAN-SPAM Act: A Compliance Guide for Business.” ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
Sources checked October 11, 2026. Dollar amounts are for 2026 unless noted.
This is general education, not personal advice, and it isn’t a recommendation of any specific plan. Veterans Advantage Financial® is a licensed insurance agency, not affiliated with or endorsed by Medicare, Social Security, VA, TRICARE or any government agency. Plan availability, costs and benefits vary by plan, county and year. Check your own situation with the agency or plan before making changes.